ANEU Kitchens

Social Media Marketing
E-Mail Marketing

Paoli, Bryn Mawr, Valley Forge, Wayne - Pennsylvania
Margate, Ocean City - New Jersey

2026

Summary

ANEU Kitchens - a founder-led, 30+ year health-forward food brand spanning five Main Line and South Jersey locations (Paoli, Bryn Mawr, Margate, Ocean City, and Valley Forge coming soon), plus the YEU Snacks line that ships nationwide. BVM owns ANEU's full social and content engine across Instagram, Facebook, and TikTok: strategy, monthly content calendars, photo/video production, a tiered influencer program, and bi-weekly performance check-ins. The strategic north star: position ANEU as Philadelphia's premier wellness hospitality brand while expanding YEU Snacks into a nationally recognized snack through influencer partnerships and, critically, make every post serve revenue, not just awareness.

Challenge

A complex, multi-brand portfolio. ANEU isn't one brand: it's five locations, a catering operation, a Paoli event space, a nationwide CPG snack line, and a founder (Meredith Coyle) being built as a wellness thought leader. Each pulls a different audience and a different platform behavior, which makes a single, coherent content voice hard to hold. The brand has to read as warm, craveable, and approachable and never clinical, preachy, or "diet." That's a fine line to walk consistently across dozens of posts a month. Catering and YEU orders are the real business goals, so reach alone wasn't the win, the content had to drive booking inquiries and online orders. Early results weren't linear. Instagram reach swung from +4.8% in March to −57.8% in April before the strategy matured, exactly the kind of dip that requires a structured response rather than panic.

Solutions

A five-pillar content framework so every post maps to a business purpose -- Marketplace Lifestyle, On-The-Go, the Hostess & Event Hub, Nationwide Reach (YEU), and the Faces of ANEU.
Instagram and TikTok as the reach and growth engine (Reels-forward), Facebook tuned for corporate catering leads via boosted posts and lead-gen forms aimed at the 35–55 Main Line decision-makers.
Seasonal monthly themes layered over the pillar framework, plus structured monthly calendars and shot lists that let a full month of content get captured in one or two shoot days.

Hard Numbers
Page Growth (March → May 2026)
Instagram
Followers: 7,447 → 8,155 — a net gain of +708 followers (+9.5%) in three months
New follows by month: 115 (Mar) → 105 (Apr) → 515 (May) — a ~4.5x surge as the strategy matured
Monthly views: 119,323 (Mar) → 81,399 (Apr) → 215,189 (May) — an all-time peak, +80% over baseline

Facebook
Followers: 5,020 → 5,137 — a net gain of +117 followers (+2.3%)
Interactions: 470 (Mar) → 3,800 (May) — roughly an 8x increase